Marketing research

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

Observational techniques

In marketing and the social sciences, observational research is a social research technique that involves the direct observation of phenomena in their natural setting. This differentiates it from experimental research in which a quasi-artificial

Copy testing

Copy testing is a specialized field of marketing research that determines an advertisement's effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it might address all media channels including television, print

Gross rating point

In advertising, a gross rating point (GRP) measures impact. GRPs help answer how often "must someone see it before they can readily recall it" and "how many times" does it take before the desired outcome occurs

Services marketing

Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of

Buyer decision process

The buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. It can be seen as a particular form of a cost–benefit analysis in the presence

IBM System/360 Model 22

The IBM System/360 Model 22 was an IBM mainframe from the System/360 line

Logit analysis in marketing

Logit analysis is a statistical technique used by marketers to assess the scope of customer acceptance of a product, particularly a new product. It attempts to determine the intensity or magnitude of customers' purchase intentions and translates that into

Kahramana

Kahramana is a fountain located in Baghdad's Sa'adoon Street depicting a scene from the legend of Ali Baba and the Forty Thieves; a story taken from One Thousand and One Nights in which the slave girl Marjana outwitted the thieves by tricking them into

Succès de Films

Succès de Films is the title of a recording by Franck Pourcel and his Orchestra, released on La Voix de son Maitre LP record FELP 149

France Bleu Pays de Savoie

France Bleu Pays de Savoie, sometimes referred to as France Bleu Savoie, is a generalist radio station based in Chambéry. The radio station serves the departments of Savoie and Haute-Savoie, though it can also be received as far as Geneva, Lyon, and in